Data as entertainment? It might sound impossible, but Trifacta, a leading data wrangling platform (since acquired by Alteryx), proved it could be done with their successful educational series, Data School.
The Challenge:
Trifacta wanted to establish themselves as a thought leader in the data and analytics space. Their B2B marketing strategy aimed to raise awareness and attract potential customers, but the traditional approach of dry white papers and webinars wasn't cutting it. They needed a way to engage their audience and make learning about data fun.
Enter Storymind:
Storymind was tasked with breathing life into Trifacta's online presence and B2B thought leadership content. Partnering with Trifacta co-founder and UC Berkeley professor, Joe Hellerstein, Storymind designed an entertaining and informative educational series – the Data School.
The Strategy:
The Data School wasn't your typical boring lecture series. Storymind leveraged the following strategies to make data education engaging:
Utilizing Humor: Each episode begins with a humorous cold opening to set the tone and jokes are leveraged throughout the content.
Bite-Sized Learning: Episodes were concise and focused on specific data-related topics, making them easy to digest for busy professionals.
Visual Appeal: High-quality visuals and graphics kept viewers engaged and complemented the information being presented.
Storytelling Approach: Storymind incorporated storytelling elements to make complex data concepts relatable and memorable.
The Results:
Data School was a hit! The first episode received over 22,000 views in just one month, exceeding expectations and demonstrating the series' appeal. This accomplishment highlighted the power of creative content marketing in B2B marketing strategies. It also made Professor Hellerstein a minor celebrity.
Key Takeaways:
Data School's success story offers valuable takeaways for B2B marketers:
Try new things: Don't be afraid to experiment with creative formats to engage your audience.
The power of storytelling: Weaving stories into your content can make even complex topics relatable and memorable.
Find the right voice: A charismatic and knowledgeable presenter can significantly enhance the impact of your educational content.
By prioritizing entertainment alongside education, Storymind and Trifacta transformed Data School into a B2B marketing success story, proving that data can be entertaining.
Want to learn more about how Storymind can help your B2B brand create engaging and informative content? Contact us today!
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