It’s my belief that when many companies secure a customer who agrees to participate in a video testimonial, they are just so giddy with excitement that they totally forget about the story. I get it. Your customer is willing to speak about your products or services on camera, and you almost get this fear that any request or recommendation will totally jinx the opportunity and it will fail. What happens is you end up with a slick looking asset that doesn’t really say much at all. You throw it in a lifecycle email or post it on social, but it doesn’t get a lot of views.
This is almost the reason we decided to start Storymind. We saw too many customer testimonials going to waste. We know that testimonials are a powerful tool for building trust and credibility with potential customers. Written testimonials can be great, but nothing can beat a story captured on video.
But why are video testimonials so effective? For starters, they allow your customers to tell their stories in their own words, which adds a level of authenticity that written testimonials just can't match. Plus, videos are more engaging than text, so they're more likely to capture the attention of potential customers and keep them interested. If done correctly, they can be used as ads or even forms of entertainment that drive up your reach.
Now, we know what you're thinking - creating video testimonials sounds like a lot of work. And, well, it kind of is. But trust us, the payoff is worth it. Not only will video testimonials help you build trust and credibility with potential customers, but they'll also help you stand out from the competition.
Here are a few tips on video testimonials:
Keep it short and sweet
No one wants to watch a 10-minute video testimonial. Aim for videos that are 60-90 seconds long, max.
Use a conversational tone
Encourage your customers to speak naturally and conversationally. You want their testimonials to feel authentic, not scripted.
Use good lighting and sound quality
Make sure the lighting and sound quality are top-notch. Even If you don’t have the budget for an Oscar worthy production, simple steps can help you elevate the lighting and sound without breaking the bank.
Edit, edit, edit
Don't be afraid to edit your videos for clarity and brevity. You want your testimonials to be concise and to the point. Also…you can create multiple videos with the same customer.
Share, share, share
Once you have your video testimonials, share them everywhere! Embed them on your website, share them on social media, and include them in your email marketing campaigns. Be creative. Figure out nontraditional ways to share them.
Through our own personal experiences, we've seen firsthand the power of video testimonials. Oh yeah, you don’t have to create video testimonials all on your own, we’re here to help. Contact us and we’ll help you with your game plan.
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