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Writer's pictureMatt Derda

Kickoff Coaching: A Playbook for Leadership Success Using Corporate Storytelling


Cliché leader presenting at a meeting using terms like low hanging fruit, synergy, generative AI, out-of-the-box

It's that exhilarating time of year again, where we close the chapter on the current quarter and set our sights on the promising horizon of the next. Let's be real, is your team really excited to be there? Probably not. Last year was hard and next year is probably going to be harder. However, we're here to act as your coach and provide you with a playbook to help shape your corporate storytelling this year. Here are some essential tips to ensure your employees are not plotting a mutiny:


1. Acknowledge & Honor the Past Year

Take a moment to reflect on the past year as a part of your overall story. Celebrate the wins, acknowledge the challenges, and consider them key learnings. Whether it was a year of triumphs or hurdles, recognizing the journey is essential. After all, you made it through – and that's an achievement worth celebrating.


2. Simplify Your Presentations and/or Strategy

In the midst of your presentations and strategic discussions, remember the power of simplicity. If you truly understand your message, you can convey it in straightforward terms. Humans learn best through metaphors - so leverage them. This is especially crucial if your kickoff is offsite, where tired minds crave clarity over complexity. Keep it simple, keep it clear.


3. Use Humor in your Corporate Storytelling

Humor is a universal language that helps comprehension. Incorporate humor into your presentations, not just for entertainment but as a sign that you deeply grasp your subject matter. Humor not only engages your audience but also establishes your expertise. A shared laugh can go a long way in breaking down communication barriers, building trust, and just making people more relaxed.


4. Present an Optimistic Plan Forward

Build enthusiasm by presenting a compelling vision for the upcoming year. Embrace the excitement of the challenges ahead. While acknowledging that hard work is on the horizon, refrain from constantly reiterating, "this is going to be hard work." Your team is well aware; let your optimism be contagious instead.


5. Don't Play 2 Truths and a Lie

When it comes to icebreakers, opt for ones that haven't been overused. While "2 Truths and a Lie" may be a classic, it's time to use new tactics that foster engagement without invoking collective groans. Put a little effort into icebreakers that energize and connect your team in innovative ways. Maybe just have people answer fun questions that drive discussion. For instance, does the toilet paper go over or under? Then, find all of the people who answer under and fire them immediately. They are psychopaths. Just kidding.


As you gear up for your company kickoff, remember that this event sets the tone for the entire year. So, seize this opportunity to inspire, inform, and unite your team for the journey ahead. Leverage corporate storytelling tactics and the tips above and you'll be golden. Also, you're not splitting the atom, so don't take everything so seriously. But if you are splitting the atom, please take it very seriously.


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