Matt DerdaFeb 213 min readThoughtsCorporate Storytelling: How to avoid the boredroomWhen you hear the term corporate storytelling you probably experience the same amount of excitement if someone told you they are having a bi
Matt DerdaJan 232 min readThoughtsCustomer Video Testimonials: The Secret to Boosting CredibilityIt’s my belief that when many companies secure a customer who agrees to participate in a video testimonial, they are just so giddy with...
Matt DerdaJan 72 min readThoughtsKickoff Coaching: A Playbook for Leadership Success Using Corporate StorytellingIt's that exhilarating time of year again, where we close the chapter on the current quarter and set our sights on the promising horizon...
Matt DerdaDec 22, 20232 min readThoughtsMastering the Art of Customer Storytelling: A Guide for B2B Video MarketingThe world of B2B marketing is incredibly crowded and one of your most valuable assets can be customers who are willing to speak positively a
Matt DerdaDec 19, 20232 min readThoughtsAI is not going to take your job - How to use AI for content creationI put a prompt into ChatGPT for a blog post. Unsurprisingly it sucked. AI can't replace humans just yet, but here's how you can use it.